ABOUT-FACE
ABOUT-FACE
DEW YOU
DEW YOU
Women who wear makeup are constantly getting negative opinions thrown their way regarding what they put on THEIR face. about-face wants you to conceal all the damn noise and just dew you boo.
Women who wear makeup are constantly getting negative opinions thrown their way regarding what they put on THEIR face. about-face wants you to conceal all the damn noise and just dew you boo.
Unfiltered
About-face is dropping “Unfiltered,” a coffee table book to inspire makeup enthusiasts to live boldly and color outside of the lines. Jam packed with bold looks from pro-MUA's and influencers - let it be your daily reminder to shrug off the critics and express yourself however you like.
Camp Dew U
Pack your bags baddies, it’s time to go camping. About-face hosts a weekend getaway for women that's all about building self confidence. Outdoor adventures, creative workshops, and makeup tutorials? Sign us up. Participants have the opportunity to connect with like minded women, learn some new skills, and gain a sense of empowerment as they embrace their own unique beauty. And the cherry on top? Halsey, the founder of about-face, will be performing to close the weekend out with a bang.
Box Them Out
About-face is popping up photo booths in NYC, LA, and other major hotspots across the country. Before you step in, you’ll get a piece of paper to write down some negative words you've been told about makeup. Once you’re inside the booth, tear that shit up while striking a pose and give a big middle finger to the negativity. Time to celebrate you and box out the haters.
Dew U Dare?
About-face dares you to ditch your comfort zone and go for those bold looks you've always been too shy to try. Take on the #DEWYouDareChallenge for a chance at a spotlight post across about-face’s social media platforms. Show off your fearless creativity, embrace your inner badass, and give a cheeky wink to societal norms of makeup.