Melanie Sebastiano | Art Director

GIRLFRIEND COLLECTIVE

FROM WASTE TO WAIST

Everyone has the power within them to evolve into something bigger. Just like people, each piece Girlfriend Collective crafts has it's own story. When stepping into our clothes you’re stepping into the transformative power of second chances.

While concepting this idea I knew the best way to tell this story was through photography and motion.

I put together a treatment and pitched it to Jairo - from there the rest was history. We worked hand and hand throughout the process and hit the ground running to make this happen.

After 10 days of pre-production planning and two days of shooting - we gave this story life.

While concepting this idea I knew the best way to tell this story was through photography and motion.

I put together a treatment and pitched it to Jairo - from there the rest was history. We worked hand and hand throughout the process and hit the ground running to make this happen.

After 10 days of pre-production planning and two days of shooting - we gave this story life.

Director/DP: Jairo Obando Art Director: Melanie Sebastiano Gaffer/Grip: Muhammad Floyd DP: Sebastian Buendia MUA: Melanie Sebastiano Colorist/Editor: Jairo Obando

Trace Your Threads

Curious about the story behind your new favorite outfit? Girlfriend Collective’s got you covered. We're creating an interactive map on our website where you can trace the journey of your new threads. Each piece will have its own unique QR code - just scan it, and you’ll see the whole adventure from the recycling center, through the distribution hub, and all the way to your doorstep.